Personalized media overlay recommendation

ABSTRACT

A method starts with a processor receiving, at a computing system from a client device, descriptive text data from a descriptive text interface displayed on the client device, the descriptive text data associated with a media content item displayed on the client device, analyzing the descriptive text data to identify at least one data characteristic within the descriptive text data, and accessing a plurality of personalized media overlay icons each comprising at least one media overlay icon characteristic. The processor determines whether the identified data characteristic is associated with any of the at least one media overlay icon characteristics of each of the plurality of personalized media overlay icons, generates a personalized overlay icon interface which includes a selection of the plurality of personalized media overlay icons that include at least one media content icon characteristic associated with the data characteristic. The processor also causes the personalized overlay icon interface to be overlaid on the media content item displayed on the client device below the descriptive text data interface.

BACKGROUND

As the popularity of mobile based social networking systems continues togrow, users increasingly share media content items, such as electronicimages, animations, or videos with each other. These media content itemsare typically uniquely personalized, and thus, reflect a demand toencourage electronic visual communication on a global scale.

Social networking systems comprise millions of users. Each user in asocial networking system can transmit media content items betweenmembers of his or her individual social networking profile or toindividuals outside of the social networking profile.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

To easily identify the discussion of any particular element or act, themost significant digit or digits in a reference number refer to thefigure number in which that element is first introduced.

FIG. 1 is a diagrammatic representation of a networked environment inwhich the present disclosure may be deployed, in accordance with someexample embodiments.

FIG. 2 is a diagrammatic representation of a messaging clientapplication, in accordance with some example embodiments.

FIG. 3 is a diagrammatic representation of a data structure asmaintained in a database, in accordance with some example embodiments.

FIG. 4 is a diagrammatic representation of a message, in accordance withsome example embodiments.

FIG. 5 illustrates a diagrammatic representation of the details of themedia overlay recommendation system, in accordance with one embodiment.

FIG. 6 illustrates a flowchart of a process for recommendingpersonalized media overlay icons via descriptive text data, inaccordance with one embodiment.

FIG. 7 illustrates an example of a user interface depicting a mediacontent item being displayed by a client device, in accordance with oneembodiment.

FIG. 8 illustrates an example of a user interface depicting at least adescriptive text interface and personalized media overlay icons beingdisplayed by a client device, in accordance with one embodiment.

FIG. 9 illustrates an example of a user interface depicting at least apersonalized media overlay icon overlaid on top of the media contentitem being displayed by a client device, in accordance with oneembodiment.

FIG. 10 is a schematic block diagram illustrating an exampleaccess-limiting process, in terms of which access to content (e.g., anephemeral message, and associated multimedia and media content payloadof data) or a content collection (e.g., an ephemeral message contentcollection) may be time-limited (e.g., made ephemeral), in accordancewith some embodiments of the present disclosure.

FIG. 11 is a diagrammatic representation of a machine in the form of acomputer system within which a set of instructions may be executed forcausing the machine to perform any one or more of the methodologiesdiscussed herein, in accordance with some example embodiments.

FIG. 12 is block diagram showing a software architecture within whichthe present disclosure may be implemented, according to an exampleembodiment.

DETAILED DESCRIPTION

The description that follows includes systems, methods, techniques,instruction sequences, and computing machine program products thatembody illustrative embodiments of the disclosure. In the followingdescription, for the purposes of explanation, numerous specific detailsare set forth in order to provide an understanding of variousembodiments of the inventive subject matter. It will be evident,however, to those skilled in the art, that embodiments of the inventivesubject matter may be practiced without these specific details. Ingeneral, well-known instruction instances, protocols, structures, andtechniques are not necessarily shown in detail.

When sending media content items between users, it is paramount that thesocial networking systems provide the ability to present to each userthe media content items that are most interesting or relevant to them.The ability to modify and customize media content items during thegeneration stage of such items, improves interconnectivity andinteractivity of the end user dramatically. In at least one embodimentof the present disclosure, a system is provided that improves on thefunctionality of recommending media overlay icons that are overlaid ontop of media content items during generation of a content collection orephemeral message content collection. The system accesses data enteredinto a descriptive text data interface (e.g. a caption field) duringgeneration of a content collection and determines which words, phrases,numbers, or letters, are associated with stored media overlay icons.

Once the system finds a match of associated media overlay icons, asecond media overlay icon interface is generated in order to display themedia overlay icons that correspond to the analyzed words, phrases,numbers, or letters in descriptive text data interface. A user of theclient device is able to select the desired media overlay icon andoverlay it over the content collection or ephemeral message contentcollection prior to transmission.

Embodiments of the present disclosure improve the functionality of mediaoverlay recommendation systems in electronic messaging and imagingsoftware systems by accessing and determining, during generating of acontent collection, which terms in a descriptive text interface aredirectly associated with media overlay icons and by minimizing the delayin executing an augmented overlay function using media icon overlayicons thereby simplifying and technologically enhancing the animationand content collection generation process.

FIG. 1 is a block diagram showing an example messaging system 100 forexchanging data (e.g., messages and associated content) over a network.The messaging system 100 includes multiple instances of a Client device102, each of which hosts a number of applications including a messagingclient application 104. Each messaging client application 104 iscommunicatively coupled to other instances of the messaging clientapplication 104 and a messaging server system 108 via a network 106(e.g., the Internet).

A messaging client application 104 is able to communicate and exchangedata with another messaging client application 104 and with themessaging server system 108 via the network 106. The data exchangedbetween messaging client application 104, and between a messaging clientapplication 104 and the messaging server system 108, includes functions(e.g., commands to invoke functions) as well as payload data (e.g.,text, audio, video or other multimedia data).

The messaging server system 108 provides server-side functionality viathe network 106 to a particular messaging client application 104. Whilecertain functions of the messaging system 100 are described herein asbeing performed by either a messaging client application 104 or by themessaging server system 108, the location of certain functionalityeither within the messaging client application 104 or the messagingserver system 108 is a design choice. For example, it may be technicallypreferable to initially deploy certain technology and functionalitywithin the messaging server system 108, but to later migrate thistechnology and functionality to the messaging client application 104where a Client device 102 has a sufficient processing capacity.

The messaging server system 108 supports various services and operationsthat are provided to the messaging client application 104. Suchoperations include transmitting data to, receiving data from, andprocessing data generated by the messaging client application 104. Thisdata may include, message content, Client Device information,geolocation information, media annotation and overlays, message contentpersistence conditions, social network information, and live eventinformation, as examples. Data exchanges within the messaging system 100are invoked and controlled through functions available via userinterfaces (UIs) of the messaging client application 104.

Turning now specifically to the messaging server system 108, anApplication Program Interface (API) server 110 is coupled to, andprovides a programmatic interface to, an application server 112. Theapplication server 112 is communicatively coupled to a database server118, which facilitates access to a database 120 in which is stored dataassociated with messages processed by the application server 112.

The Application Program Interface (API) server 110 receives andtransmits message data (e.g., commands and message payloads) between theclient device 102 and the application server 112. Specifically, theApplication Program Interface (API) server 110 provides a set ofinterfaces (e.g., routines and protocols) that can be called or queriedby the messaging client application 104 in order to invoke functionalityof the application server 112, The Application Program Interface (API)server 110 exposes various functions supported by the application server112, including account registration, login functionality, the sending ofmessages, via the application server 112, from a particular messagingclient application 104 to another messaging client application 104, thesending of media files (e.g., images or video) from a messaging clientapplication 104 to the messaging server application 114, and forpossible access by another messaging client application 104, the settingof a collection of media data (e.g., content collection), the retrievalof a list of friends of a user of a client device 102, the retrieval ofsuch collections, the retrieval of messages and content, the adding anddeletion of friends to a social graph, the location of friends within asocial graph, and opening an application event (e.g., relating to themessaging client application 104).

The application server 112 hosts a number of applications andsubsystems, including a messaging server application 114, an imageprocessing system 116, a social network system 122, and a media overlayrecommendation system 124. The messaging server application 114implements a number of message processing technologies and functions,particularly related to the aggregation and other processing of content(e.g., textual and multimedia content) included in messages receivedfrom multiple instances of the messaging client application 104. As willbe described in further detail, the text and media content from multiplesources may be aggregated into collections of content (e.g., calledcontent collections or galleries). These collections are then madeavailable, by the messaging server application 114, to the messagingclient application 104. Other Processor and memory intensive processingof data may also be performed server-side by the messaging serverapplication 114, in view of the hardware requirements for suchprocessing.

The application server 112 also includes an image processing system 116that is dedicated to performing various image processing operations,typically with respect to images or video received within the payload ofa message at the messaging server application 114.

The social network system 122 supports various social networkingfunctions services, and makes these functions and services available tothe messaging server application 114. To this end, the social networksystem 122 maintains and accesses an entity graph 304 (as shown in FIG.3 ) within the database 120. Examples of functions and servicessupported by the social network system 122 include the identification ofother users of the messaging system 100 with which a particular user hasrelationships or is “following”, and also the identification of otherentities and interests of a particular user.

The application server 112 is communicatively coupled to a databaseserver 118, which facilitates access to a database 120 in which isstored data associated with messages processed by the messaging serverapplication 114.

The media overlay recommendation system 124 is responsible for managingthe recommendation process of media overlay icons that are rendered andoverlaid on top of the media content items during generation of mediacontent, content collection, or ephemeral content collections. The mediaoverlay recommendation system 124 analyzes descriptive text data enteredinto a descriptive text data interface and associates all or portions ofthe descriptive text data with content characteristics associated withmedia overlay icons, as shown and explained further in FIG. 5 below.

FIG. 2 is a block diagram illustrating further details regarding themessaging system 100, according to example embodiments. Specifically,the messaging system 100 is shown to comprise the messaging clientapplication 104 and the application server 112, which in turn embody anumber of some subsystems, namely an ephemeral timer system 202, acollection management system 204 and an annotation system 206.

The ephemeral timer system 202 is responsible for enforcing thetemporary access to content permitted by the messaging clientapplication 104 and the messaging server application 114. To this end,the ephemeral timer system 202 incorporates a number of timers that,based on duration and display parameters associated with a message, orcollection of messages (e.g., a content collection), selectively displayand enable access to messages and associated content via the messagingclient application 104. Further details regarding the operation of theephemeral timer system 202 are provided below.

The collection management system 204 is responsible for managingcollections of media (e.g., collections of text, image video and audiodata). In some examples, a collection of content (e.g., messages,including images, video, text and audio) may be organized into an “eventgallery” or an “event content collection.” Such a collection may be madeavailable for a specified time period, such as the duration of an eventto which the content relates. For example, content relating to a musicconcert may be made available as a “content collection” for the durationof that music concert. The collection management system 204 may also beresponsible for publishing an icon that provides notification of theexistence of a particular collection to the user interface of themessaging client application 104.

The collection management system 204 furthermore includes a curationinterface 208 that allows a collection manager to manage and curate aparticular collection of content. For example, the curation interface208 enables an event organizer to curate a collection of contentrelating to a specific event (e.g., delete inappropriate content orredundant messages). Additionally, the collection management system 204employs machine vision (or image recognition technology) and contentrules to automatically curate a content collection. In certainembodiments, compensation may be paid to a user for inclusion ofuser-generated content into a collection. In such cases, the curationinterface 208 operates to automatically make payments to such users forthe use of their content.

The annotation system 206 provides various functions that enable a userto annotate or otherwise modify or edit media content associated with amessage. For example, the annotation system 206 provides functionsrelated to the generation and publishing of media overlays for messagesprocessed by the messaging system 100. The annotation system 206operatively supplies a media overlay or supplementation (e.g., an imagefilter) to the messaging client application 104 based on a geolocationof the Client device 102. In another example, the annotation system 206operatively supplies a media overlay to the messaging client application104 based on other information, such as social network information ofthe user of the Client device 102. A media overlay may include audio andvisual content and visual effects. Examples of audio and visual contentinclude pictures, texts, logos, animations, and sound effects. Anexample of a visual effect includes color overlaying. The audio andvisual content or the visual effects can be applied to a media contentitem (e.g., a photo) at the Client device 102. For example, the mediaoverlay may include text that can be overlaid on top of a photographtaken by the Client device 102. In another example, the media overlayincludes an identification of a location overlay (e.g., Venice beach), aname of a live event, or a name of a merchant overlay (e.g., BeachCoffee House). In another example, the annotation system 206 uses thegeolocation of the Client device 102 to identify a media overlay thatincludes the name of a merchant at the geolocation of the Client device102. The media overlay may include other indicia associated with themerchant. The media overlays may be stored in the database 120 andaccessed through the database server 118.

In one example embodiment, the annotation system 206 provides auser-based publication platform that enables users to select ageolocation on a map, and upload content associated with the selectedgeolocation. The user may also specify circumstances under which aparticular media overlay should be offered to other users. Theannotation system 206 generates a media overlay that includes theuploaded content and associates the uploaded content with the selectedgeolocation.

In another example embodiment, the annotation system 206 provides amerchant-based publication platform that enables merchants to select aparticular media overlay associated with a geolocation via a biddingprocess. For example, the annotation system 206 associates the mediaoverlay of a highest bidding merchant with a corresponding geolocationfor a predefined amount of time.

FIG. 3 is a schematic diagram illustrating data structures 300 which maybe stored in the database 120 of the messaging server system 108,according to certain example embodiments. While the content of thedatabase 120 is shown to comprise a number of tables, it will beappreciated that the data could be stored in other types of datastructures (e.g., as an object-oriented database).

The database 120 includes message data stored within a message table314. The entity table 302 stores entity data, including an entity graph304. Entities for which records are maintained within the entity table302 may include individuals, corporate entities, organizations, objects,places, events, etc. Regardless of type, any entity regarding which themessaging server system 108 stores data may be a recognized entity. Eachentity is provided with a unique identifier, as well as an entity typeidentifier (not shown).

The entity graph 304 furthermore stores information regardingrelationships and associations between entities. Such relationships maybe social, professional (e.g., work at a common corporation ororganization) interested-based or activity-based, merely for example.

The database 120 also stores annotation data, in the example form offilters, in an annotation table 312. Filters for which data is storedwithin the annotation table 312 are associated with and applied tovideos (for which data is stored in a video table 310) or images (forwhich data is stored in an image table 308). Filters, in one example,are overlays that are displayed as overlaid on an image or video duringpresentation to a recipient user. Filters may be of varies types,including user-selected filters from a gallery of filters presented to asending user by the messaging client application 104 when the sendinguser is composing a message. Other types of filters include geolocationfilters (also known as geo-filters) which may be presented to a sendinguser based on geographic location. For example, geolocation filtersspecific to a neighborhood or special location may be presented within auser interface by the messaging client application 104, based ongeolocation information determined by a GPS unit of the Client device102. Another type of filer is a data filer, which may be selectivelypresented to a sending user by the messaging client application 104,based on other inputs or information gathered by the Client device 102during the message creation process. Example of data filters includecurrent temperature at a specific location, a current speed at which asending user is traveling, battery life for a Client device 102, or thecurrent time.

Other annotation data that may be stored within the image table 308 isgraphic overlay data. Graphical overlay data may be a real-time specialeffect and sound that may be added to an image; or a video. Thisincludes real-time modification which modifies an image as it iscaptured using a device sensor and then displayed on a screen of thedevice with the modifications. This also includes modifications tostored content, such as video clips in a gallery that may be modified.

As mentioned above, the video table 310 stores video data which, in oneembodiment, is associated with messages for which records are maintainedwithin the message table 314. Similarly, the image table 308 storesimage data associated with messages for which message data is stored inthe entity table 302. The entity table 302 may associate variousannotations from the annotation table 312 with various images and videosstored in the image table 308 and the video table 310.

A content collection table 306 stores data regarding collections ofmessages and associated image, video, or audio data, which are compiledinto a collection (e.g., a content collection or a gallery). Thecreation of a particular collection may be initiated by a particularuser (e.g., each user for which a record is maintained in the entitytable 302). A user may create a “personal content collection” in theform of a collection of content that has been created and sent/broadcastby that user. To this end, the user interface of the messaging clientapplication 104 may include an icon that is user-selectable to enable asending user to add specific content to his or her personal contentcollection.

A collection may also constitute a “live content collection,” which is acollection of content from multiple users that is created manually,automatically, or using a combination of manual and automatictechniques. For example, a “live content collection” may constitute acurated stream of user-submitted content from varies locations andevents. Users whose client devices have location services enabled andare at a common location event at a particular time may, for example, bepresented with an option, via a user interface of the messaging clientapplication 104, to contribute content to a particular live contentcollection. The live content collection may be identified to the user bythe messaging client application 104, based on his or her location. Theend result is a “live content collection” told from a communityperspective.

A further type of content collection is known as a “location contentcollection”, which enables a user whose Client device 102 is locatedwithin a specific geographic location (e.g., on a college or universitycampus) to contribute to a particular collection. In some embodiments, acontribution to a location content collection may require a seconddegree of authentication to verify that the end user belongs to aspecific organization or other entity (e.g., is a student on theuniversity campus).

The database 120 also stores a metadata table 316, segment table 318,and a media overlay table 320. The metadata table 316 includes themetadata associated with the media content items, media overlay icons,three-dimensional (3D) animation graphics and objects, ortwo-dimensional (2D) images. The metadata can be associated with theanimation, including 3D animation, that is created by a content creatorand the media content identifier. The media content items and mediaoverlay icons can include a plurality of media content segments andmedia overlay icon segments, which may also be referred to as mediaoverlay icon characteristics, that include a user's avatar, mediaoverlay icons, or other 3D images. The segment table 318 can store themedia content segments (e.g. media overlay icon contentcharacteristics). The media overlay table 320 can store the mediacontent segments/media overlay icon characteristics associated with eachof the media content segments and media overlay icons. For example, oncea media overlay icon with the same or similar media content segment ormedia overlay characteristics corresponding to descriptive text datainput by a user of the client device 102, the media overlay table 320can provide the associated media overlay icon for transmission ordelivery for augmented overlay on top of the media content.

FIG. 4 is a schematic diagram illustrating a structure of a message 400,according to some in some embodiments, generated by a messaging clientapplication 104 for communication to a further messaging clientapplication 104 or the messaging server application 114. The content ofa particular message 400 is used to populate the message table 314stored within the database 120, accessible by the messaging serverapplication 114. Similarly, the content of a message 400 is stored inmemory as “in-transit” or “in-flight” data of the client device 102 orthe application server 112. The message 400 is shown to include thefollowing components:

-   -   A message identifier 402: a unique identifier that identifies        the message 400.    -   A message text payload 404: text, to be generated by a user via        a user interface of Client device 102 and that is included in        the message 400.    -   A message image payload 406: image data, captured by a camera        component of a Client device 102 or retrieved from a memory        component of a Client device 102, and that is included in the        message 400.    -   A message video payload 408: video data, captured by a camera        component or retrieved from a memory component of the client        device 102 and that is included in the message 400.    -   A message audio payload 410: audio data, captured by a        microphone or retrieved from a memory component of the client        device 102, and that is included in the message 400.    -   A message annotations 412: annotation data (e.g., filters,        stickers or other enhancements) that represents annotations to        be applied to message image payload 406, message video payload        408, or message audio payload 410 of the message 400.    -   A message duration parameter 414: parameter value indicating, in        seconds, the amount of time for which content of the message        (e.g., the message image payload 406, message video payload 408,        message audio payload 410) is to be presented or made accessible        to a user via the messaging client application 104.    -   A message geolocation parameter 416: geolocation data (e.g.,        latitudinal and longitudinal coordinates) associated with the        content payload of the message. Multiple message geolocation        parameter 416 values may be included in the payload, each of        these parameter values being associated with respect to content        items included in the content (e.g., a specific image into        within the message image payload 406, or a specific video in the        message video payload 408).    -   A message content collection identifier 418: identifier values        identifying one or more content collections (e.g., “content        collections”) with which a particular content item in the        message image payload 406 of the message 400 is associated. For        example, multiple images within the message image payload 406        may each be associated with multiple content collections using        identifier values.    -   A message tag 420: each message 400 may be tagged with multiple        tags, each of which is indicative of the subject matter of        content included in the message payload. For example, where a        particular image included in the message image payload 406        depicts an animal a lion), a tag value may be included within        the message tag 420 that is indicative of the relevant animal.        Tag values may be generated manually, based on user input, or        may be automatically generated using, for example, image        recognition.    -   A message sender identifier 422: an identifier (e.g., a        messaging system identifier, email address, or device        identifier) indicative of a user of the Client device 102 on        which the message 400 was generated and from which the message        400 was sent    -   A message receiver identifier 424: an identifier, a messaging        system identifier, email address, or device identifier)        indicative of a user of the client device 102 to which the        message 400 is addressed.

The contents (e.g., values) of the various components of message 400 maybe pointers to locations in tables within which content data values arestored. For example, an image value in the message image payload 406 maybe a pointer to (or address of) a location within an image table 308.Similarly, values within the message video payload 408 may point to datastored within a video table 310, values stored within the messageannotations 412 may point to data stored in an annotation table 312,values stored within the message content collection identifier 418 maypoint to data stored in a content collection table 306, and valuesstored within the message sender identifier 422 and the message receiveridentifier 424 may point to user records stored within an entity table302.

FIG. 5 illustrates a diagrammatic representation of the details of themedia overlay recommendation system 124 in accordance with oneembodiment. Users of the social network system 122, which may also bereferred to as content creators (e.g., animators) can upload or downloadnew media item content periodically to the messaging server system 108in 1. The content creators can upload or download the new media itemcontent via an electronic computing device (e.g., client device 102) ornew content can be uploaded by the messaging server system 108. Themedia item content can be in the form of video, images, pictures, oranimation and may be used during or prior to the generation of a contentcollection, ephemeral content collection, or ephemeral message.

In one embodiment, the media overlay recommendation system 124 receivesa string of descriptive text data from a descriptive text data interface504 displayed on a display of the client device 102. The descriptivetext data may be any combination of a single word, phrase, title,slogan, or sentence that describes any action, event, place, or objectthat the content creator desires to input. The descriptive text datainterface 504 is an interface that permits a user or content creator toinput a text string which includes letters, numbers, or specialcharacters to be superimposed or overlaid on top of an ephemeralmessage, content collection, non-ephemeral message or ephemeral contentcollection. The client device 102 or media overlay recommendation system124 analyzes the descriptive text data to determine which portion, wholeor in part, of the descriptive text data matches, in whole or in part,with a media segment or media overlay characteristic in the mediaoverlay table 320,

As shown in FIG. 5 , the retrieval system 506 of the media overlayrecommendation system 124 can retrieve (or fetch) the media overlayicons that match (in whole or in part) a data characteristic within thedescriptive text data. For instance, the descriptive text data interface504 includes descriptive text data “WHAT A DAY LOL”. The retrievalsystem 506 analyzes each word individually and the sentence as a wholein order to determine a data characteristic, which in this example is“LOL.”. The retrieval system 506 communicates with the database 120 andmedia overlay table 320 in order to determine which media overlay iconscomprise media overlay icon characteristics that match (in whole or inpart) the data characteristic within the descriptive text data.

As shown, the media overlay icon 1 510 comprises media overlay iconcharacteristics “LOL, laugh, laugh out loud” and media overlay icon 2512 comprises media overlay icon characteristics “lol” and“laugh-out-loud”. These media overlay icon characteristics may also bestored as metadata within the metadata table 316. The recommendationrendering system determines that the media overlay icon characteristicsof each of media overlay icon 1 510 and media overlay icon 2 512 matchthe data characteristic of the description text data (e.g., “LOL”). Therecommendation rendering system 508 retrieves each of the media overlayicon 1 510 and the media overlay icon 512 and generates a media overlayicon interface at the client device 102 (explained in more detailbelow). The retrieval system 506 may also rank each media overlay iconin the media overlay icon interface according to a number or frequencyof confirmed matches between the descriptive text data and associatedmedia overlay characteristics.

FIG. 6 illustrates a flowchart of a process for recommendingpersonalized media overlay icons via descriptive text data in accordancewith one embodiment. In operation 602, the computing system (mediaoverlay recommendation system 124) receives descriptive text data from adescriptive text interface displayed on the client device, thedescriptive text data associated with a media content item displayed onthe client device. For example, a user of the client device inputsdescriptive text data via a descriptive text interface 504 displayed onthe client device. In one example, the descriptive text data isassociated with a media content item displayed on the client device. Asdiscussed previously, the descriptive text data includes any of acombination of a single word, phrase, title, slogan, or sentence thatdescribes any action, event, place, or object that the user of theclient device (e.g., a content creator) desires to input. Thedescriptive text data may also be referred to as caption datainformation and may be input into the descriptive text data interface504 during generation of a message (including an ephemeral message1002), content collection, or ephemeral content collection.

In operation 604, the computing system analyzes the descriptive textdata to identify at least one data characteristic within the descriptivetext data. In one example, the data characteristic includes a word,phrase, letter, or number, or any combination thereof, that may bemapped with metadata stored in the metadata table 316. In anotherexample, the data characteristic may be a portion of a word, sentence,or phrase that have the same or similar characteristics to the mediaoverlay icon characteristics associated with the stored media overlayicons.

In operation 606, the computing system accesses a plurality ofpersonalized media overlay icons each comprising at least one mediaoverlay icon characteristic. The media overlay icons are also referredto herein as personalized media overlay icons. In one example, thepersonalized media overlay icons are icons that include an avatar of theuser or content creator or some other personalized image, digitaleffigy, 3D image, overlay, transformation, or animation.

In operation 608, the computing system determines whether the identifiedat least one data characteristic is associated with any of the at leastone media overlay icon characteristics of each of the plurality ofpersonalized media overlay icons. In one example, the personalized mediaoverlay icons may include media overlay icon characteristic stored asmetadata in the metadata table 316 or may include characteristic dataattached or included within the structure of the media overlay icon. Inone example, the retrieval system 506 may execute the operation 608. Inresponse to determining that the at least one data characteristic of thedescriptive text data is associated with a media overlay iconcharacteristic of a selection of personalized media overlay icons of theplurality of personalized media overlay icons, the computing systemgenerates a personalized overlay icon interface comprising a selectionof the plurality of personalized media overlay icons that comprise atleast one media content icon characteristic associated with the at leastone data characteristic as shown in operation 610. In one example, theselection of the plurality of personalized media overlay icons arearranged in the personalized media overlay icon interface.

In operation 612, the computing system causes the personalized overlayicon interface comprising the selection of the plurality of personalizedmedia overlay icons to be overlaid on the media content item displayedon the client device below the descriptive text data interface. In oneexample, the personalized overlay icon interface may be overlaid duringthe generation of a message (including an ephemeral message 1002), acontent collection, or an ephemeral content collection. In anotherexample, the media overlay recommendation system 124 generates a secondpersonalized overlay icon interface comprising a second selection of aplurality of personalized media overlay icons that are associated withthe data characteristic. The computing system causes the secondselection of the plurality of personalized media overlay icons to bedisplayed in the second media overlay icon interface in a ranked orprioritized order according to which media overlay icon comprises mediaoverlay icon characteristics that are the most similar or directly matchthe data characteristic of the descriptive text data.

In one example, the client device detects a user gesture applied to adisplay of selected personalized media overlay icon within the secondselection of the plurality of personalized media overlay icons. The usergesture may be any one of a combination of hand swipes, finger swipes,eye-gaze, arm or leg movements, voice command, or body movementimplemented on the client device 102. A series of commands may beexecuted in response to the detected user gestures, which may include,deactivating the descriptive text interface, activating a keyboardinterface, re-activating the media overlay icon interface, or expandingthe media overlay icon interface.

FIG. 7 illustrates an example of a user interface 700 of the clientdevice. The user interface 700 depicts a media content item beingdisplayed by a client device in accordance with one embodiment. The userinterface 700 includes a back button 716, menu option 702, text editor704, color indicator 706, keyboard interface 714, media overlay iconedit interface 712, descriptive text data interface 504, and the mediacontent item 708. The media content item 708 may be any image, video,animation, content collection, ephemeral message, or ephemeral contentcollection, as explained above. For illustration purposes, the mediacontent item 708 is part of an ephemeral content collection.

The menu option 702 may be activated and expose a plurality of menuoptions, including but not limited to, accessing a friend list, viewingcontent collection generation scores, viewing rewards, accessingsettings, or the like. The text editor 704 includes options to modify,add, or remove text formatting. In one example, the text editor 704permits the content creator to change the font size, style, or formatfor any text entered into the descriptive text data interface 504 orassociated with media overlay icons. The color indicator 706 alsopermits the content creator to change or modify the color directed toany text entered into the descriptive text data interface 504 orassociated with media overlay icons. The back button 716 displays aprevious page or different page previously viewed in the media overlayrecommendation system 124 user interface 700.

The user interface 700 also includes the descriptive text data interface504 which, in one example, is a data field designed to receive userinput in the form of an alpha-numeric character string. There may be apredetermined limit as to how many characters are permitted within thedescriptive text data interface 504. The alpha-numeric character stringmay also be referred to as caption data that is overlaid or superimposedon top of the media content item, ephemeral message, or contentcollection. An additional media overlay icon edit interface 704 is alsodepicted which may be designed to include executable operations tomodify or manipulate the descriptive text data input in the descriptivetext data interface 504.

FIG. 8 illustrates an example of a user interface 800 depicting thedescriptive text interface 504 and personalized media overlay icons(e.g., displayed in personalized overlay icon interface 802) beingdisplayed by the client device in accordance with one embodiment. Thedescriptive text data interface 504 includes a string of charactersshown as “What a day LOL”. As described above, and in one example, themedia overlay recommendation system 124 segments receives the string ofcharacters from the client device and analyzes each component of thestring of characters to segment the text into segments. For instance,the media overlay recommendation system 124 segments the string ofcharacters shown in user interface 802 into “what”, “a”, “day”, and“LOL”. The media overlay recommendation system 124 determines whethereach segment, individually or in combination with one or more othersegments, matches any of the media overlay icon characteristics of anymedia overlay icons stored in the database 120.

FIG. 8 illustrates a personalized overlay icon interface 802 that isgenerated in response to determining matches between the descriptivetext data and media overlay icon characteristics. The media overlay icon510 corresponds to a personalized media overlay icon that includes amatching media overlay icon characteristic (e.g. “LOL”) Also, the mediaoverlay icon 510 includes an avatar directly associated with the contentcreator using the client device 102 (e.g., an avatar that resembles thecontent creator). The personalized overlay icon interface 802 alsoincludes additional media overlay icons that have matching or similarmedia overlay icon characteristics as the data characteristic of thedescriptive data input into the descriptive text data interface 504.

In one example, when the descriptive text data is entered into thedescriptive text data interface 504, the media overlay icon interface802 is generated in real time (or time) and appears instantly in theuser interface 800 of the client device 102. Upon detecting a usergesture, the client device can activate or deactivate the keyboardinterface 714 or the media overlay icon interface 802.

FIG. 9 illustrates an example of a user interface 900 depicting adescriptive text data interface 504 and a personalized media overlayicon 510 being overlaid on top of a media content item 708 on a displayof the client device in accordance with one embodiment. As shown, thedescriptive text data interface 504 includes the string of charactersdisclosed as “What a day LOL”. As explained above, the media overlayrecommendation system 124 determined that the “LOL” data characteristicof the descriptive text data string matches a media overlay iconcharacteristic of personalized media overlay icon 510. The personalizedmedia overlay 510 is selectable by the content creator and can beoverlaid on top of the media content item 708 during generation of themedia item content. As explained above, the media content item mayinclude an ephemeral message, content collection, or ephemeral contentcollection. In at least one example, the selected personalized mediaoverlay icon 510 is overlaid on top of the media content item and a copyof the selected personalized media overlay icon 510 remains in the mediaoverlay icon interface 802.

FIG. 10 is a schematic diagram illustrating an access-limiting process1000, in terms of which access to content (e.g., an ephemeral message1002, and associated multimedia payload of data) or a content collection(e.g., an ephemeral message group 1004) may be time-limited (e.g., madeephemeral).

An ephemeral message 1002 is shown to be associated with a messageduration parameter 1006, the value of which determines an amount of timethat the ephemeral message 1002 will be displayed to a receiving user ofthe ephemeral message 1002 by the messaging client application 104. Inone embodiment, an ephemeral message 1002 is viewable by a receivinguser for up to a maximum of 10 seconds, depending on the amount of timethat the sending user specifies using the message duration parameter1006.

The message duration parameter 1006 and the message receiver identifier424 are shown to be inputs to a message timer 1012, which is responsiblefor determining the amount of time that the Ephemeral message 1002 isshown to a particular receiving user identified by the message receiveridentifier 424. In particular, the ephemeral message 1002 will only beshown to the relevant receiving user for a time period determined by thevalue of the message duration parameter 1006. The message timer 1012 isshown to provide output to a more generalized ephemeral timer system202, which is responsible for the overall timing of display of content(e.g., an ephemeral message 1002) to a receiving user.

The ephemeral message 10022 is shown in FIG. 10 to be included within anephemeral message group 1004 (e.g., a collection of messages in apersonal content collection, or an event content collection). Theephemeral message group 1004 has an associated group duration parameter1008, a value of which determines a time-duration for which theephemeral message group 1004 is presented and accessible to users of themessaging system 100. The group duration parameter 1008, for example,may be the duration of a music concert, where the ephemeral messagegroup 1004 is a collection of content pertaining to that concert.Alternatively, a user (either the owning user or a curator user) mayspecify the value for the group duration parameter 1008 when performingthe setup and creation of the ephemeral message group 1004.

Additionally, each ephemeral message 1002 within the ephemeral messagegroup 1004 has an associated group participation parameter 1010, a valueof which determines the duration of time for which the ephemeral message1002 will be accessible within the context of the ephemeral messagegroup 1004, Accordingly, a particular ephemeral message group 1004 may“expire” and become inaccessible within the context of the ephemeralmessage group 1004, prior to the ephemeral message group 1004 itselfexpiring in terms of the group duration parameter 1008. The groupduration parameter 1008, group participation parameter 1010, and messagereceiver identifier 424 each provide input to a group timer 1014, whichoperationally determines, firstly, whether a particular ephemeralmessage 1002 of the ephemeral message group 1004 will be displayed to aparticular receiving user and, if so, for how long. Note that theephemeral message group 1004 is also aware of the identity of theparticular receiving user as a result of the message receiver identifier424.

Accordingly, the group timer 1014 operationally controls the overalllifespan of an associated ephemeral message group 1004, as well as anindividual ephemeral message 1002 included in the ephemeral messagegroup 1004. In one embodiment, each and every ephemeral message 1002within the ephemeral message group 1004 remains viewable and accessiblefor a time-period specified by the group duration parameter 1008. In afurther embodiment, a certain ephemeral message 1002 may expire, withinthe context of ephemeral message group 1004, based on a groupparticipation parameter 1010. Note that a message duration parameter1006 may still determine the duration of time for which a particularephemeral message 1002 is displayed to a receiving user, even within thecontext of the ephemeral message group 1004. Accordingly, the messageduration parameter 1006 determines the duration of time that aparticular ephemeral message 1002 is displayed to a receiving user,regardless of whether the receiving user is viewing that ephemeralmessage 1002 inside or outside the context of an ephemeral message group1004.

The ephemeral timer system 202 may furthermore operationally remove aparticular ephemeral message 1002 from the ephemeral message group 1004based on a determination that it has exceeded an associated groupparticipation parameter 1010. For example, when a sending user hasestablished a group participation parameter 1010 of 24 hours fromposting, the ephemeral timer system 202 will remove the relevantephemeral message 1002 from the ephemeral message group 1004 after thespecified 24 hours. The ephemeral timer system 202 also operates toremove an ephemeral message group 1004 either when the groupparticipation parameter 1010 for each and every ephemeral message 1002within the ephemeral message group 1004 has expired, or when theephemeral message group 1004 itself has expired in terms of the groupduration parameter 1008.

In certain use cases, a creator of a particular ephemeral message group1004 may specify an indefinite group duration parameter 1008. In thiscase, the expiration of the group participation parameter 1010 for thelast remaining ephemeral message 1002 within the ephemeral message group1004 will determine when the ephemeral message group 1004 itselfexpires. In this case, a new ephemeral message 1002, added to theephemeral message group 1004, with a new group participation parameter1010, effectively extends the life of an ephemeral message group 1004 toequal the value of the group participation parameter 1010.

Responsive to the ephemeral timer system 202 determining that anephemeral message group 1004 has expired (e.g., is no longeraccessible), the ephemeral timer system 202 communicates with themessaging system 100 (and, for example, specifically the messagingclient application 104) to cause an indicium (e.g., an icon) associatedwith the relevant ephemeral message group 1004 to no longer be displayedwithin a user interface of the messaging client application 104.Similarly, when the ephemeral timer system 202 determines that themessage duration parameter 1006 for a particular ephemeral message 1002has expired, the ephemeral timer system 202 causes the messaging clientapplication 104 to no longer display an indicium (e.g., an icon ortextual identification) associated with the ephemeral message 1002.

FIG. 11 is a diagrammatic representation of the machine 1100 withinwhich instructions 1108 (e.g., software, a program, an application, anapplet, an app, or other executable code) for causing the machine 1100to perform any one or more of the methodologies discussed herein may beexecuted. For example, the instructions 1108 may cause the machine 1100to execute any one or more of the methods described herein. Theinstructions 1108 transform the general, non-programmed machine 1100into a particular machine 1100 programmed to carry out the described andillustrated functions in the manner described. The machine 1100 mayoperate as a standalone device or may be coupled (e.g., networked) toother machines. In a networked deployment, the machine 1100 may operatein the capacity of a server machine or a client machine in aserver-client network environment, or as a peer machine in apeer-to-peer (or distributed) network environment. The machine 1100 maycomprise, but not be limited to, a server computer, a client computer, apersonal computer (PC), a tablet computer, a laptop computer, a netbook,a set-top box (STB), a PDA, an entertainment media system, a cellulartelephone, a smart phone, a mobile device, a wearable device (e.g., asmart watch), a smart home device (e.g., a smart appliance), other smartdevices, a web appliance, a network router, a network switch, a networkbridge, or any machine capable of executing the instructions 1108,sequentially or otherwise, that specify actions to be taken by themachine 1100. Further, while only a single machine 1100 is illustrated,the term “machine” shall also be taken to include a collection ofmachines that individually or jointly execute the instructions 1108 toperform any one or more of the methodologies discussed herein.

The machine 1100 may include processors 1102, memory 1104, and I/Ocomponents 1138, which may be configured to communicate with each othervia a bus 1140. In an example embodiment, the processors 1102 (e.g., aCentral Processing Unit (CPU), a Reduced Instruction Set Computing(RISC) Processor, a Complex Instruction Set Computing (CISC) Processor,a Graphics Processing Unit (GPU), a Digital Signal Processor (DSP), anASIC, a Radio-Frequency Integrated Circuit (RITC), another Processor, orany suitable combination thereof) may include, for example, a Processor1106 and a Processor 1110 that execute the instructions 1108. The term“Processor” is intended to include multi-core processors that maycomprise two or more independent processors (sometimes referred to as“cores”) that may execute instructions contemporaneously. Although FIG.11 shows multiple processors 1102, the machine 1100 may include a singleProcessor with a single core, a single Processor with multiple cores(e.g., a multi-core Processor), multiple processors with a single core,multiple processors with multiples cores, or any combination thereof.

The memory 1104 includes a main memory 1112, a static memory 1114, and astorage unit 1116, both accessible to the processors 1102 via the bus1140. The main memory 1104, the static memory 1114, and storage unit1116 store the instructions 1108 embodying any one or more of themethodologies or functions described herein. The instructions 1108 mayalso reside, completely or partially, within the main memory 1112,within the static memory 1114, within machine-readable medium 1118within the storage unit 1116, within at least one of the processors 1102(e.g., within the Processor's cache memory), or any suitable combinationthereof, during execution thereof by the machine 1100.

The I/O components 1138 may include a wide variety of components toreceive input, provide output, produce output, transmit information,exchange information, capture measurements, and so on. The specific I/Ocomponents 1138 that are included in a particular machine will depend onthe type of machine. For example, portable machines such as mobilephones may include a touch input device or other such input mechanisms,while a headless server machine will likely not include such a touchinput device. It will be appreciated that the I/O components 1138 mayinclude many other components that are not shown in FIG. 11 . In variousexample embodiments, the I/O components 1138 may include user outputcomponents 1124 and user input components 1126. The user outputcomponents 1124 may include visual components (e.g., a display such as aplasma display panel (PDP), a light emitting diode (LED) display, aliquid crystal display (LCD), a projector, or a cathode ray tube (CRT)),acoustic components (e.g., speakers), haptic components (e.g., avibratory motor, resistance mechanisms), other signal generators, and soforth. The user input components 1126 may include alphanumeric inputcomponents a keyboard, a touch screen configured to receive alphanumericinput, a photo-optical keyboard, or other alphanumeric inputcomponents), point-based input components (e.g., a mouse, a touchpad, atrackball, a joystick, a motion sensor, or another pointing instrument),tactile input components (e.g., a physical button, a touch screen thatprovides location or force of touches or touch gestures, or othertactile input components), audio input components (e.g., a microphone),and the like.

In further example embodiments, the I/O components 1138 may includebiometric components 1128, motion components 1130, environmentalcomponents 1132, or position components 1134, among a wide array ofother components. For example, the biometric components 1128 includecomponents to detect expressions (e.g., hand expressions, facialexpressions, vocal expressions, body gestures, or eye-tracking), measurebiosignals (e.g., blood pressure, heart rate, body temperature,perspiration, or brain waves), identify a person (e.g., voiceidentification, retinal identification, facial identification,fingerprint identification, or electroencephalogram-basedidentification), and the like. The motion components 1130 includeacceleration sensor components (e.g., accelerometer), gravitation sensorcomponents, rotation sensor components (e.g., gyroscope). Theenvironmental components 1132 include, for example, one or cameras (withstill image/photograph and video capabilities), illumination sensorcomponents (e.g., photometer), temperature sensor components (e.g., oneor more thermometers that detect ambient temperature), humidity sensorcomponents, pressure sensor components (e.g., barometer), acousticsensor components (e.g., one or more microphones that detect backgroundnoise), proximity sensor components (e.g., infrared sensors that detectnearby objects), gas sensors (e.g., gas detection sensors to detectionconcentrations of hazardous gases for safety or to measure pollutants inthe atmosphere), or other components that may provide indications,measurements, or signals corresponding to a surrounding physicalenvironment. The position components 1134 include location sensorcomponents (e.g., a GPS receiver Component), altitude sensor components(e.g., altimeters or barometers that detect air pressure from whichaltitude may be derived), orientation sensor components (e.g.,magnetometers), and the like.

Communication may be implemented using a wide variety of technologies.The I/O components 1138 further include communication components 1136operable to couple the machine 1100 to a network 1120 or devices 1122via respective coupling or connections. For example, the communicationcomponents 1136 may include a network interface Component or anothersuitable device to interface with the network 1120. In further examples,the communication components 1136 may include wired communicationcomponents, wireless communication components, cellular communicationcomponents, Near Field Communication (NFC) components, Bluetooth®components (e.g., Bluetooth® Low Energy), Wi-Fi© components, and othercommunication components to provide communication via other modalities.The devices 1122 may be another machine or any of a wide variety ofperipheral devices (e.g., a peripheral device coupled via a USB).

Moreover, the communication components 1136 may detect identifiers orinclude components operable to detect identifiers. For example, thecommunication components 1136 may include Radio Frequency Identification(RFID) tag reader components, NFC smart tag detection components,optical reader components (e.g., an optical sensor to detectone-dimensional bar codes such as Universal Product Code (UPC) bar code,multi-dimensional bar codes such as Quick Response (QR) code, Azteccode, Data Matrix, Dataglyph, MaxiCode, PDF417, Ultra Code, UCC RSS-2Dbar code, and other optical codes), or acoustic detection components(e.g., microphones to identify tagged audio signals). In addition, avariety of information may be derived via the communication components1136, such as location via Internet Protocol (IP) geolocation, locationvia Wi-Fi®, signal triangulation, location via detecting an NFC beaconsignal that may indicate a particular location, and so forth.

The various memories (e.g., main memory 1112, static memory 1114, ormemory of the processors 1102) or storage unit 1116 may store one ormore sets of instructions and data structures (e.g., software) embodyingor used by any one or more of the methodologies or functions describedherein. These instructions (e.g., the instructions 1108), when executedby processors 1102, cause various operations to implement the disclosedembodiments.

The instructions 1108 may be transmitted or received over the network1120, using a transmission medium, via a network interface device (e.g.,a network interface Component included in the communication components1136) and using any one of several well-known transfer protocols (e.g.,hypertext transfer protocol (HTTP)). Similarly, the instructions 1108may be transmitted or received using a transmission medium via acoupling (e.g., a peer-to-peer coupling) to the devices 1122.

FIG. 12 is a block diagram 1200 illustrating a software architecture1204, which can be installed on any one or more of the devices describedherein. The software architecture 1204 is supported by hardware such asa machine 1202 that includes processors 1220, memory 1226, and I/Ocomponents 1238. In this example, the software architecture 1204 can beconceptualized as a stack of layers, where each layer provides aparticular functionality. The software architecture 1204 includes layerssuch as an operating system 1212, libraries 1210, frameworks 1208, andapplications 1206. Operationally, the applications 1206 invoke API calls1250 through the software stack and receive messages 1252 in response tothe API calls 1250.

The operating system 1212 manages hardware resources and provides commonservices. The operating system 1212 includes, for example, a kernel1214, services 1216, and drivers 1222. The kernel 1214 acts as anabstraction layer between the hardware and the other software layers.For example, the kernel 1214 provides memory management, Processormanagement (e.g., scheduling), Component management, networking, andsecurity settings, among other functionality. The services 1216 canprovide other common services for the other software layers. The drivers1222 are responsible for controlling or interfacing with the underlyinghardware. For instance, the drivers 1222 can include display drivers,camera drivers, BLUETOOTH® or BLUETOOTH® Low Energy drivers, flashmemory drivers, serial communication drivers (e.g., Universal Serial Bus(USB) drivers), WI-FI® drivers, audio drivers, power management drivers,and so forth.

The libraries 1210 provide a low-level common infrastructure used by theapplications 1206. The libraries 1210 can include system libraries 1218(e.g., C standard library) that provide functions such as memoryallocation functions, string manipulation functions, mathematicfunctions, and the like. In addition, the libraries 1210 can include APIlibraries 1224 such as media libraries (e.g., libraries to supportpresentation and manipulation of various media formats such as MovingPicture Experts Group-4 (MPEG4), Advanced Video Coding (H.264 or AVC),Moving Picture Experts Group Layer-3 (MP3), Advanced Audio Coding (AAC),Adaptive Multi-Rate (AMR) audio codec, Joint Photographic Experts Group(MEG or JPG), or Portable Network Graphics (PNG)), graphics libraries(e.g., an OpenGL framework used to render in two dimensions (2D) andthree dimensions (3D) in a graphic content on a display), databaselibraries (e.g., SQLite to provide various relational databasefunctions), web libraries (e.g., WebKit to provide web browsingfunctionality), and the like. The libraries 1210 can also include a widevariety of other libraries 1228 to provide many other APIs to theapplications 1206.

The frameworks 1208 provide a high-level common infrastructure that isused by the applications 1206. For example, the frameworks 1208 providevarious graphical user interface (GUI) functions, high-level resourcemanagement, and high-level location services. The frameworks 1208 canprovide a broad spectrum of other APIs that can be used by theapplications 1206, some of which may be specific to a particularoperating system or platform.

In an example embodiment, the applications 1206 may include a homeapplication 1236, a contacts application 1230, a browser application1232, a book reader application 1234, a location application 1242, amedia application 1244, a messaging application 1246, a game application1248, and a broad assortment of other applications such as a third-partyapplication 1240. The e applications 1206 are programs that executefunctions defined in the programs. Various programming languages can beemployed to create one or more of the applications 1206, structured in avariety of manners, such as object-oriented programming languages (e.g.,Objective-C, Java, or C++) or procedural programming languages (e.g., Cor assembly language). In a specific example, the third-partyapplication 1240 (e.g., an application developed using the ANDROID™ orIOS™ software development kit (SDK) by an entity other than the vendorof the particular platform) may be mobile software running on a mobileoperating system such as IOS™, ANDROID™, WINDOWS® Phone, or anothermobile operating system. In this example, the third-party application1240 can invoke the API calls 1250 provided by the operating system 1212to facilitate functionality described herein.

What is claimed is:
 1. A method comprising: receiving, at a computingsystem from a client device of a user, descriptive text data from adescriptive text interface displayed on the client device, thedescriptive text data associated with a media content item displayed onthe client device, the media content item comprising image data capturedby a camera of the client device; analyzing the descriptive text data toidentify a data characteristic within the descriptive text data;accessing a plurality of personalized media overlay icons eachcomprising one or more media overlay icon characteristics; determiningthat the identified data characteristic is associated with a mediaoverlay icon characteristic associated with a subset of the plurality ofpersonalized media overlay icons, at least one personalized mediaoverlay icon within the subset of the plurality of personalized mediaoverlay icons depicting a personalized avatar of the user together withtext corresponding to the data characteristic; generating a personalizedoverlay icon interface comprising the subset of the plurality ofpersonalized media overlay icons; causing the personalized overlay iconinterface comprising the subset of the plurality of personalized mediaoverlay icons to be displayed on the client device below the descriptivetext interface; receiving user input selecting a personalized mediaoverlay icon within the subset of plurality of personalized mediaoverlay icons; and causing the selected personalized media overlay iconto be displayed as an overlay on top of the image data of the mediacontent item, with respect to generation of the media content item. 2.The method of claim 1, wherein the image data comprises a photo or avideo captured by the camera.
 3. The method of claim 1, wherein thedescriptive text data comprises an alpha-numeric string of charactersthat describe the media content item for overlaying on the media contentitem.
 4. The method of claim 1, wherein the data characteristiccomprises a sub-combination of letters, words, numbers, or specialcharacters associated with the descriptive text data.
 5. The method ofclaim 1, wherein the media overlay icon characteristic comprises acombination of letters, words, numbers, or special characters that areassociated within each of the plurality of personalized media overlayicons.
 6. The method of claim 1, wherein the personalized overlay iconinterface is a first personalized overlay icon interface comprising afirst selection of a plurality of personalized media overlay icons, andthe method further comprises: generating a second personalized overlayicon interface comprising a second selection of a plurality ofpersonalized media overlay icons that are associated with the datacharacteristic; and detecting a user gesture applied to a selectedpersonalized media overlay icon within the second selection of theplurality of personalized media overlay icons; and deactivating thedescriptive text interface in response to the detected user gesture. 7.The method of claim 6, wherein each of the plurality of personalizedmedia overlay icons comprise a static image or an animation.
 8. Themethod of claim 1, further comprising: receiving second user input tosend an ephemeral message comprising the media content item to a secondclient device, the ephemeral message having a predefined duration fordisplay or access associated therewith; generating, in response toreceiving the second user input, the ephemeral message at the clientdevice; and causing the ephemeral message to be sent from the clientdevice to the second client device.
 9. The method of claim 1, whereinthe descriptive text interface and the personalized overlay iconinterface are included within a user interface for generating the mediacontent item, the method further comprising: causing display of a firstinterface element within the user interface, the first interface elementbeing user-selectable to modify a font size, style, or format the textdepicted in the at least one personalized media overlay icon; andcausing display of a second interface element within the user interface,the second user interface being user-selectable to modify a color of thetext depicted in the at least one personalized media overlay icon.
 10. Aserver system, comprising: a processor; and a memory storinginstructions that, when executed by the processor, configure the serversystem to perform operations comprising: receiving, at a computingsystem from a client device of a user, descriptive text data from adescriptive text interface displayed on the client device, thedescriptive text data associated with a media content item displayed onthe client device, the media content item comprising image data capturedby a camera of the client device; analyzing the descriptive text data toidentify a data characteristic within the descriptive text data;accessing a plurality of personalized media overlay icons eachcomprising one or more media overlay icon characteristics; determiningthat the identified data characteristic is associated with a mediaoverlay icon characteristic associated with a subset of the plurality ofpersonalized media overlay icons, at least one personalized mediaoverlay icon within the subset of the plurality of personalized mediaoverlay icons depicting a personalized avatar of the user together withtext corresponding to the data characteristic; generating a personalizedoverlay icon interface comprising the subset of the plurality ofpersonalized media overlay icons; causing the personalized overlay iconinterface comprising the subset of the plurality of personalized mediaoverlay icons to be displayed on the client device below the descriptivetext interface; and receiving user input selecting a personalized mediaoverlay icon within the subset of the plurality of personalized mediaoverlay icons; and causing the selected personalized media overlay iconto be displayed as an overlay on top of the image data of the mediacontent item, with respect to generation of the media content item. 11.The server system of claim 10, wherein the image data comprises a photoor a video captured by the camera.
 12. The server system of claim 10,wherein the descriptive text data comprises an alpha-numeric string ofcharacters that describe the media content item for overlaying on themedia content item.
 13. The server system of claim 10, wherein the datacharacteristic comprises a sub-combination of letters, words, numbers,or special characters associated with the descriptive text data.
 14. Theserver system of claim 10, wherein the media overlay icon characteristiccomprises a combination of letters, words, numbers, or specialcharacters that are associated within each of the plurality ofpersonalized media overlay icons.
 15. The server system of claim 10,wherein the personalized overlay icon interface is a first personalizedoverlay icon interface comprising a first selection of a plurality ofpersonalized media overlay icons, and the operations further comprise:generating a second personalized overlay icon interface comprising asecond selection of a plurality of personalized media overlay icons thatare associated with the data characteristic; and detecting a usergesture applied to a selected personalized media overlay icon within thesecond selection of the plurality of personalized media overlay icons;and deactivating the descriptive text interface in response to thedetected user gesture.
 16. The server system of claim 15, wherein eachof the plurality of personalized media overlay icons comprise a staticimage or an animation.
 17. The server system of claim 10, wherein theoperations further comprise: receiving second user input to send anephemeral message comprising the media content item to a second clientdevice, the ephemeral message having a predefined duration for displayor access associated therewith; generating, in response to receiving thesecond user input, the ephemeral message at the client device; andcausing the ephemeral message to be sent from the client device to thesecond client device.
 18. A non-transitory computer-readable storagemedium, the computer-readable storage medium including instructions thatwhen executed by a computer, cause the computer to perform operationscomprising: receiving, at a computing system from a client device of auser, descriptive text data from a descriptive text interface displayedon the client device, the descriptive text data associated with a mediacontent item displayed on the client device, the media content itemcomprising image data captured by a camera of the client device;analyzing the descriptive text data to identify a data characteristicwithin the descriptive text data; accessing a plurality of personalizedmedia overlay icons each comprising one or more media overlay iconcharacteristics; determining that the identified data characteristic isassociated with a media overlay icon characteristic associated with asubset of the plurality of personalized media overlay icons, at leastone personalized media overlay icon within the subset of the pluralityof personalized media overlay icons depicting a personalized avatar ofthe user together with text corresponding to the data characteristic;generating a personalized overlay icon interface comprising the subsetof the plurality of personalized media overlay icons; causing thepersonalized overlay icon interface comprising the subset of theplurality of personalized media overlay icons to be displayed on theclient device below the descriptive text interface; receiving user inputselecting a personalized media overlay icon within the subset of theplurality of personalized media overlay icons; and causing the selectedpersonalized media overlay icon to be displayed as an overlay on top ofthe image data of the media content item, with respect to generation ofthe media content item.
 19. The non-transitory computer-readable storagemedium of claim 18, wherein the personalized overlay icon interface is afirst personalized overlay icon interface comprising a first selectionof a plurality of personalized media overlay icons, and theinstructions, when executed by the computer further cause the computerto perform the operations comprising: generating a second personalizedoverlay icon interface comprising a second selection of a plurality ofpersonalized media overlay icons that are associated with the datacharacteristic; and detecting a user gesture applied to a selectedpersonalized media overlay icon within the second selection of theplurality of personalized media overlay icons; and deactivating thedescriptive text interface in response to the detected user gesture. 20.The non-transitory computer-readable storage medium of claim 18, whereinthe plurality of personalized media overlay icons comprises a staticimage or an animation, and wherein the image data comprises a photo or avideo captured by the camera.